Meet the Circle

Are You In, Inc: PR's Alter Ego

Nicole Garner, founding principle of the The Garner Circle PR and lifestyle marketing agency, has teamed up with fashion, entertainment and non- traditional PR elite to produce Are You In, Inc: PR's Alter Ego. This ultimate guide specializes in niche PR / publicity and is a complete manual filled with everything you always wanted to know about the fabulous world of PR equipped with tools of the trade. The book includes [IN]terviews from: BET.com, Janelle Monae, Wire Image, Sony Productions Unit Publicity, The Garner Circle PR, top bloggers & more.

Coming soon - volume 2 (beauty | sports | non - profit PR) http://www.areyouininc.com/ebook/


Let's Get Social!!! - Tweet your feedback to @TheGarnerCircle with the hashtag of #AreYouInInc and win a hard cover copy of the book available Spring 2012

RHOA Cynthia Bailey & Actor Leon Robinson at Wal-Mart Holiday Celebration featuring daughter Noelle Robinson (PICS Included

DreamKids Hair Care and Wal-Mart Inc. presented a holiday celebration at the Farrington Rd. Wal-Mart in Atlanta featuring a debut performance of the Dream Kids jingle "Dream Big" by Noelle Robinson daughter of supermodel and Real Housewives of Atlanta's Cynthia Bailey and actor Leon Robinson.
For more information, visit www.African-Pride.com & facebook.com/MyAfricanPride.

Courtesy of The Garner Circle PR
*Please send all recaps/postings to pr@thegarnercircle.com*


*Photo Credit Freddy O*
View More Photos at facebook.com/MyAfricanPride

Leon Robinson, Cynthia Bailey and daughter Noelle Robinson


Noelle Robinson (Center) and the Dream Kids


The Sh'Boss Boys


Gabbie Rae, Purple Ribbon Kidz


Noelle Robinson, the Dream Kids and
Charlene Bastien, Strength of Nature Global National Marketing Director


Torian, Young Money


Leon Robinson, Cynthia Bailey (L-R Back Row)
Sh'Boss Boys (Middle Row)
Noelle Robinson and the Dream Kids


D. Anthony Hally, Wal-Mart Regional Manager and
Charlene Bastien, Strength of Nature Global National Marketing Director


Dream Kids Hair Collection

Shoe Lounge ATL Grand Opening

Taking PR to The Next Level - The Garner Circle Retreat

On Sunday, December 4th, The Garner Circle PR held it's annual company retreat at the private Corporate Event Space in the Historic Sweet Auburn District. In preparation to take PR to "The Next Level", the agency theme for 2012, The Garner Circle welcomed industry experts Felicia Joy, Ms. CEO; Davida Selby, Edleman PR; Dre Barnes, DreBarnes.com; Tiffany Wilson, Check Balance Firm; and Lakisha Blake, Image Consultant. Here are a few points from the discussion shared to take PR to the Next Level.

1. "Live in your imagination, not your memory."
Often times, we hinder progress solely operating from a memory of failures and a mindset of complacency. Challenge yourself not to think inside or outside the box, but as if the box doesn't exist. Everything always seem impossible until it's been done.

2. Milestones to the Next Level.

What does the Next Level look like for the agency? What does the Next Level look like from the client's perspective? If you don't establish milestones to the Next Level, how will you know when you get there? Consider all of these questions to establish unique milestones for your agency to accomplish.

3. Public Relations vs. Public Engagement

People receive a lot of information through word of mouth. They trust the brands their family, friends and coworkers trust. So from our end, we have to build a deeper repertoire with our communities. Take time to really engage and connect with all shareholders; make them feel apart of the brand and they will in turn become true brand advocates. Create more than a buzz, create loyalty.

4.Strategize Social Media

Identify 3 key types of influencers when disseminating brand messages through social media: connectors, mavens and advocators.

Connectors - are great at networking and have contacts of the "who's who" for almost any project or occasion.

Mavens - are very knowledgeable, quality and content driven; providing facts not fluff.

Advocators - believe in the brand and are eager to express their loyalty on behalf of the brand.

Including these influencers to your communication efforts will ensure your target audience is receiving the same message through 3 different voices.

5. Your Most Important Client is YOU!

PR is a 24hr, 365 day career. The public, media, competitors, potential clients and contractors are watching you with an eagle eye as a representation of your agency and already existing clients. The pressure to be the best and keep a smile when you're not is draining. If you fall apart, so does the team, the campaign and your reputation. Be sure to care for your health and take pride in your image. Stay positive. Eat healthy snacks to maintain energy throughout the day. Exercise or visit a spa. Make sure you're neat and presentable. If you don't take care of yourself, you won't be able to take care of the client.

-Eugenia Johnson, Account Executive, The Garner Circle PR

Photo Credit: Vaughn Dabney

View more photos: http://www.flickr.com/photos/thegarnercircle/sets/72157628282269445/

Nicole Garner, CEO & President

Daniel Dickey, Executive Vice President

The Garner Circle Team

Graphic Design Intern Needed

The Garner Circle PR is seeking a few new faces -
Graphic Design Intern
Experienced in Adobe and other design software
Creative and willing to learn
Must have laptop

Must be 18+

College students welcomed!

...Are You In?

Email Serious Inquiries to HR@TheGarnerCircle.com

The Garner Circle PR's new EVP, Daniel Dickey featured in Atlanta Daybook

Since joining The Garner Circle PR, Daniel Dickey has managed the MillerCoors account increasing impessions to the millions, expanded the film & lifestyle division, and assisted with implementing agency ideation components and national activations. @mrdanieldickey @thegarnercircle