“While I don’t believe the press release is dead, it has been transformed, to become this living, breathing thing. If a release doesn’t have a social element — that is, a way for viewers to comment or share to their social networks — it doesn’t have legs.” - Amanda Miller LittleJohn, Founder of MopWater Social Public Relations (on the importance of the social media release and how it enables readers to share and interact with it)
This is an excellent read for those in the field of public relations. With the internet growing at a mind-blowing speed, the way in which we handle our business is changing. The article here, http://mashable.com/2010/08/16/pr-social-media-future/, gives you a much more in-depth look at the future of PR and social media.
