Rozanda "Chilli" Thomas and actor Lance Gross host
African Pride Hair Care National Launch event and
"My Pride. My Way" Campaign
Atlanta (Pitchengine.com) February 2011 - Strength of Nature Global, LLC relaunches one of their most prized hair care lines - African Pride. With a national brand launch event set to take place in Atlanta, Georgia, hosted by Chilli (TLC/ VH1 What Chilli Wants) and actor Lance Gross (Our Family Wedding, Meet The Browns, House of Payne), the event will infuse a special performance by So So Def recording artist Dondria in a hands-on, multi-dimensional beauty atmosphere. Strength of Nature Global, LLC aims to create a platform where multi-textural women can indulge in an environment that celebrates and encourages individual beauty. African Pride's My Pride | My Way launch event will take place in Atlanta on Wednesday, March 16th, at the King Plow Arts Center from 7:00pm - 10:00pm.
On the cusp of launching their national campaign titled, My Pride | My Way, Strength of Nature Global, LLC encourages women to write their own rules when it comes to hair. "Our company recognizes that today's women are not monotonous when it comes to their hair styles and texture choices. Each individual choice should be equally celebrated with the final goal being healthy tresses and follicle protection, which is the continuous goal of our product lines.", states Charlene Bastien (Strength of Nature Global, LLC National Marketing/ Sales Director). The African Pride brand holds extremely high awareness and fulfills a niche for the savvy in-home African-American consumer, who is looking for a "natural", "holistic" approach to hair care, relaxing or texturizing of hair. The African Pride Brand has been in the HBA category for over 19 years and is formulated with natural ingredients such as natural herbs, olive oil, jojoba, jasmine and coconut oil to promote healthy and strong hair. African Pride re-emerges as an industry leader in the development of hair care products and solutions for the multicultural female customer.
Guests of the African Pride My Pride | My Way launch event will experience an evening filled with complimentary beauty and grooming services, free product swag bags, demonstrations, conversations in hair, celebrity hair stylists, makeup artists and more while promoting hairstyle creativity and expression. As a part of the My Pride | My Way Campaign viral movement, style mavens are invited to join the brand's Facebook page to take part in the My Pride | My Way conversation at www.Facebook.com/MyAfricanPride . Each week (January 31st - March 7th), three Facebook followers will be given opportunities to score a year's supply of African Pride's Olive Miracle collection. Beginning on March 14th, African Pride's Facebook fans will have a chance to vie for a glam squad makeover weekend to include dinner with Chilli.
Join Strength of Nature Global, LLC's for the National African Pride My Pride | My Way launch event on Wednesday, March 16th from 7:00pm - 10:00pm at the King Plow Arts Center hosted by Rozanda "Chilli" Thomas and Lance Gross with a special performance by Dondria and a hosts of surprises. Special thanks to Beauty Recycled and the King Plow Arts Center. To join the conversation follow African Pride on Twitter @MyAfricanPride using the twitter hashtag #MyPrideMyWay. To RSVP for the event visit http://mypridemyway.eventbrite.com .
About Strength of Nature, Inc.Strength of Nature, Inc. is the choice manufacturer of innovative hair care solutions that specifically address the critical hair care needs, challenges and desires of women of color. The company's brands including ElastaQP, Profectiv, GrowthRenew, MegaGrowth, SmartPerm, Strong & Healthy, and Profectiv Professional are sold primarily at beauty supply stores and leading food, drug, and discount retailers. Strength of Nature has offices in Atlanta and Savannah, Georgia. For more information, visit www.elastaqp.com, www.profectiv.com, www.profectivprofessional.com, www.strengthofnature.com or www.strong-n-healthy.com
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