May 25, 2011.
The day of the Coors Light Search for the Coldest concert series headlined by N*E*R*D. I had prepped for weeks and weeks for this day, and was ecstatic that it had finally arrived. Here is a recap of my day.
8 am: Well rested, getting up and getting ready for my eventful day
10:00 am: I arrived to the office and was met by Daniel and the other interns. As soon as I walked In, I was immediately put to work. A first task was to make sure all
attendees had received the correct event confirmations.
10:30 am: After ensuring all attendees (press, ticket giveaway contestants, volunteers, etc) I had to pitch to more last minute media outlets and celebrity publicists.
11:15 am: Persuaded about 4 new media outlets to come out enjoy the show as well as new celebrity guests. Nicole arrived to the office to prep me for my first event walk thru.
12:00 pm: Continued to update all lists as more RSVPs started flooding my inbox, left with Nicole and Daniel and headed to Mansion Élan for the walk thru.
12:30 pm Arrived to Mansion Élan and met by a new interior. I have never seen Mansion Elan this way. It was outfitted with several ice structures including bars, furniture and statues. I met a few of the MillerCoors executives and other participating event sponsors. Finally, I completed the actual venue walk thru twice. Once with the entire team and once with The Garner Circle team
1:00 pm: I attended a meeting with executives to confirm that everyone is on the same page for the night. Worked out any last minute details/ confusion. Sent out updates/reminders to media and guests.
1:30 pm: Went to Lunch with Nicole and Daniel, taught more lessons about PR including maintaining professionalism, how to properly network and communicate, and how communication really is key.
3:00 pm: Got to office and glad to see that the other interns were helping out with the last minute tasks of the event execution process, I got back and printed all the necessary guest lists and signage for the night.
4:00 pm: Left to get ready for event.
6:00 pm: Arrived at Mansion Élan and security had already arrived, met with MillerCoors executives to receive all press passes, their lists, and other materials.
6:30 pm: prepped check in tables and stations, walked thru venue again with volunteers to show them the ropes.
7:00 pm: Security Meeting to get everyone familiar with all check in procedures, appropriate credentials, etc.
7:30 pm: General Admission line starting forming
8:00 pm: Doors Open and Check In begun! Check in run very smoothly with the help of volunteers. Recognized a lot of familiar press. Gave the press all of the necessary credentials for event access as well as instructions for the night.
10:00 pm: Press check in relieved and General Admission finally closed. Assisted with VIP check-in.
10:30 pm: Enjoyed N*E*R*D’s performance as well as complimentary appetizers provided by Coors Light! Cruised the crowd and press area to ensure everything was running smoothly and all guests were happy.
11:15 pm: Made sure every check-in station was shut down and all materials were collected.
11:30 pm: Drafted Media Recap for the night and sent to Daniel
12:00 am: Got some well deserved rest!
