Wednesday, December 18, 2013

Nicole Garner Named 2013-2014 VIP Professional Woman of the Year By NAPW



The National Association of Professional Women (NAPW) has awarded The Garner Circle's CEO,  Nicole Garner,  the prestigious title of 2013 - 2014 VIP Professional Woman of the Year, an honor given to a select number of outstanding female leaders within the professional community. This accolade recognizes Garner’s dedication, determination, and expertise as a leader, educator, and innovator in the PR and Marketing fields and in her local community. For more information visit www.TheGarnerCircle.com

Monday, December 16, 2013

The Garner Circle PR Agency Launches The Green Papers


Atlanta, GA, December, 2013 - The Garner Circle PR launches The Green Papers, an ongoing series of white papers analyzing trends and consumer insights that are driving the future of culture and marketing. The Green Papers is  authored by agency executives and senior level management.

The Green Papers, published quarterly, will encapsulate the  progressive thinking The Garner Circle PR undertakes.  The series launches with Volume One titled, "The Transcultural Female Hybrid" which analyzes and explores this psychographic of cultural blurring.

The Transcultural Female Hybrid is a woman not confined by society's boundaries. She is not defined by a homogeneous race, a color or a checked box. She embraces change as her lifestyle mirrors her identity with multiple cultures and her choice to disrupt the status quo. The longevity and success of established and start-up brands, respectively, will be determined by their execution to understand and reach out to a new generation of consumers. This requires more than new faces in ad placements, but an entirely redeveloped marketing strategy and PR campaign that caters to consumers of shared behaviors and not ethnicities, the Transcultural Female Hybrid.

The definition of General Market / Multicultural Market  has evolved, and the concept of an "average American" is non-existent in today's times. The average American has been replaced by a complex, multidimensional society that defies simplistic labeling. This is a tremendous opportunity for those smart enough to recognize it, and brave enough to undertake the transformation of their models.

"The social shift  of transcultural ideation has created a need for innovative systems to step in where traditional marketing has left off, and catalyze a fresh, autonomous mindset among Gen Xers and Ys that is causing a blurring of lines, a merging of genres, and a multi-dynamic redefining of approach" states Nicole Garner (CEO, The Garner Circle PR).

Subscribers can download the The Green Papers free of charge at CLICKING HERE FOR YOUR PUBLISHED COPY and engage in further dialogue with authors through our agency social media platforms via Facebook.com/TheGarnerCirclePR  and on Instagram/ Twitter @tgcPRagency #GreenPaper.

DOWNLOAD YOUR FREE COPY TODAY: CLICK HERE






ABOUT THE GARNER CIRCLE PR
The Garner Circle is a boutique public relations, lifestyle marketing and event execution agency headquartered in Atlanta, with offices located around the nation. Specializing in fashion, beauty, entertainment, and lifestyle.www.TheGarnerCircle.com 

Wednesday, November 20, 2013

Essence Seeks Entrepreneur Tips From The Garner Circle PR's Nicole Garner

Essence Magazine sat down with Nicole Garner of The Garner Circle PR to gain insight on how to become a successful entrepreneur.  Read the interview here http://www.essence.com/2013/11/18/lessons-entrepreneur-nicole-garner.

A Day In The Life Of An Intern with Kiarra (Fall 2013)



  My first encounter with The Garner Circle was during the Power Plug PR Conference. This conference provided me with an experience I will never forget. It was this conference that empowered me to enter into the world of PR with courage and confidence in my brand. 
  The Garner Circle has provided me with a wealth of knowledge and skills that has molded me to become the best of the best in the PR industry. Understanding the life of a Publicist is one that can be explained, but not fully understood until it is experienced. There’s never a dull moment, it is always fresh with new experiences, and it is full of creativity. Words cannot explain how grateful I am to be a part of such a dynamic company and in the presence of such a phenomenal team. The Garner Circle has proven that if you dream big, plan strategically, and work hard, you will achieve all that you desire. 

Junior Publicist

Campaigns:: Beauty for the Bold //Tashera Simmons' "You Think You Know, But You Have No Idea" Book Launch Tour In Atlanta


10:00
  •  Log into Gmail account, check emails and reply to emails.
  •     Follow up with Media for Beauty for the Bold New York Campaign.
  •     Post on Power Plug PR Social Media pages.



11:00
  • Identify new media to contact for Beauty for the Bold New York Campaign.
  • Update Media Pitch List for Beauty for the Bold in NY.
  •  Email Press release to new outlets for Beauty for the bold in NY.




12:00
  • Pitch to new outlets in regards to Beauty for the Bold Campaign in New York.
  •  Identify new media for Beauty for the bold Campaign in Atlanta.
  •  Update Media Pitch list for Beauty for the Bold in Atlanta.




1:00
  • Continue to pitch to media for Beauty for the Bold in NY.
  • Update Confirmed Media Pitch list.
  • Since today is our first day in our new office we take a tour around the building and to the food court to get a feel of our new home.




2:00
  •      Lunch Break

2:30
  •     Our Client Tashera Simmons has an interview with Streetz 94.5 at 3:00pm for her book launch so I head to the radio station to meet client.


3:00
  • Arrive at the Radio Station for interview. While at the interview my job is to ensure that everything goes smoothly for the client and that the needed press coverage is mentioned during the interview. Pictures are taken and shared with media.


3:30
  •      Interview is now over so I head back to the office in hopes of beating 3 o’clock traffic.


4:00
  • I make it back to the office and continue to work on assignments.
  • Check email to see if there’s any updates for interview request and RSVP updates for Beauty for the Bold.



5:00
  • Create Confirmed Media Doc. for Beauty for the Bold In NY.
  •  Update Confirmed Media Doc.
  • Continue to work on emails and calls for Beauty for the Bold.




6:00
  • Today was a very productive day at The Garner Circle, my day has come to an end.





Monday, October 21, 2013

A Day In The Life Of An Intern With Cyntessa (Fall 2013)




A wise person once told me that though it is always an advantage to continue your education, the most important lessons will be learned while in the work place. They were more than right. I am only two months into my internship with The Garner Circle PR and I have learned and experienced a tremendous amount first-hand of what it is like working within the public relations industry. From the day  I came in to orientation, I was presented with responsibility and various tasks. Every day after has advanced my knowledge and skill sets that I will utilize in my career following the completion of my internship with The Garner Circle PR. For this particular post I will focus on the campaign Natural Goes Glam sponsored by our client Beautiful Textures.

Lead Junior Publicist
Campaign: Beautiful Textures (Strength of Nature) / Gentleman Jack Art, Beats, + Lyrics/ MBP Book Launch
Event: Natural Goes Glam

**Day Of The Event**
10:00 a.m.-11:00 a.m.: I arrive at the office with my grande white chocolate from Starbucks( love the Metro Ground  Coffee Shop but it's my weakness!). I set-up my work station in my usual place and gear up the tunes. I am the DJ of the office so it's something that I do on a daily basis to create a positive work environment.My first course of action is to finish any tasks that I haven't finished from the day before. Today, I have to print out worksheets that I made for the PRSSA Shadow Day students that are visiting the office today. I then proceed to check all of the Gmail accounts for any new emails from members of The Garner Circle team. More likely than not, there are some additions to be made to one of our many lists or correspondence between The Garner Circle and media outlets.

11:00 a.m. 1:00 p.m.-  I switch my attention to the Art, Beats, + Lyrics event. The goal for the number of media outlets that we want is 20-25. As of now, I am at 13. In the days prior to today, I have sent out media alerts that cover these types of events. As I review the media pitch list, I start to pull outlets that I haven't had any correspondence with. With my prepared pitch script I begin calling hoping to get an answer, which does not always happen. In the case that I do reach someone, I introduce myself and begin my script to try to get a confirmation. If the contact from the outlet does not answer I leave a voice mail. One important thing I've is to only leave once voice mail that has a clear message with contact information. Once I finish going through the pitch list, I begin to research any additional outlets that aren't on our lists.

1:00 p.m.- 2:30 p.m.:  During this time I dedicate myself to the MBP book launch set for next Monday. Out of all the events this is the hardest  one to find a variety of outlets for, especially in different cities. However, I put on my thinking cap and immense myself into research mode.

2:30 p.m.-3:00 p.m.: Lunch! ( It's a Chick Fil-A  kind of day)

3:00 p.m.-4:00 p.m.: Switching gears back to tonight's event, Natural Goes Glam, I quickly study the brand briefing book that informs me of vendors, contact information, the run of show, and anything else that I need to know about tonight's event. If I have any questions I ask Eugenia or Nicole.

4:00 p.m.-4:45 p.m. : Our PRSSA Shadow Day students arrive! I for one am so excited because only a year ago, I was in their shoes. After doing introductions, I take over to discuss the handy dandy worksheet I created for them. On the worksheet it included tasks that we as interns perform on a daily basis as well as tips for the students. Once we have completed this and hand over the reigns to Eugenia, bid my farewells to the students, and head out to pick up signage for tonight.

5:00 p.m.-6:00 p.m. Battling Atlanta's traffic is not a fun thing to do. However, with my new phone, the Galaxy S4,  I am offered a variety of short cuts to make the maneuvering easier and more efficient.  Despite the fact that I have been a bit tardy, I hate being late so this is like God's gift to me.

6:00 p.m.- 7:00 p.m.:  On my way to the venue I make contact with all of our partnering vendors to introduce myself as the their contact for The Garner Circle tonight and to ensure that they were good to go on directions and other questions. I arrive at the Defoor Centre and begin setting up. Our Shadow Day students and my peer, Sabrina, show up to offer me help. To no surprise we had some hiccups, but we quickly resolved them before guests began to arrive. I delegate tasks to each volunteer we have and inform them about the product and prepare for anything else that may occur.

7:00 p.m.- 10:30 p.m.:- The event starts and we shift into work mode. Even though I have delegated tasks, I check in with my team and partner vendor, OMG booth, periodically to make sure everything runs smoothly within our booth. The majority of the night I am bringing guests and influencers to experience our "Glam Booth". Everyone LOVED it! The team did a wonderful job. To reward them I made sure to set aside little goodie bags to thank them for all the hard work.

10:30 p.m.- 11:00 p.m.: The volunteers and I break down the booth and prepare to go home. Before leaving I make sure the volunteers and OMG Booth are good to go and safely on their way  home before leaving the venue.

11:00 p.m.: My day has ended and I begin my journey back home. It's been a long, yet rewarding day in the life of a Garner Circle intern.


...Are You In?

Wednesday, October 16, 2013

[Media Alert] MBP Publications Kicks Off Multi-Market Tour For "Single in the City, My Passport to Boaz" By Sabrina Rowe Hosted By Essence and Sister 2 Sister Relationship Experts



FOR IMMEDIATE RELEASE

Atlanta - October 16, 2013 (pitchengine.com) - MBP Publications, an affiliate of RHP distribution, published the first book by Sabrina Rowe, beauty guru and personality on Style Network's Big Rich Atlanta. Titled Single in the City, ­My Passport to Boaz,Rowe transparently shares her journey to find love and her search for "The One". With the city of Atlanta serving as the ideal backdrop for this single woman's chronicles, relationship experts Charreah Jackson (Essence Magazine) and Judy 'Jae" Nash (Sister to Sister Magazine/Star of VH1's "Tough Love") will host this conversation and cocktails themed affair. The event will be held at the all new Aurum Lounge on Monday, October 21st from 7:00 p.m. to 11:00 p.m.

MPB Publications is quickly becoming a recognizable face in the literary landscape. Amassing an impressive list of authors, the publishing house recently made a huge splash at the 2013 Essence Festival and continues to create a new lane in the world of publishing.

Inspirational, current, and down-to-earth, Single in the City, ­My Passport to Boaz, is a look into a young woman's journey to finding personal happiness, filled with tips and life lessons. Join relationship experts from Essence Magazine, Sister 2 Sister, and MBP Publications at the official book tour launch on Monday, October 21st  at Aurum Lounge for a night of open conversation and signature cocktails.


For Complimentary Access, RSVP To:
 SabrinaRoweSingleInTheCityATL.eventbrite.com 

ABOUT THE AUTHOR
Sabrina Rowe is the co-anchor of Tula 2 Nails and a co-star of the television show Big Rich Atlanta on the Style Network.

ABOUT MBP PUBLICATIONS
MBP Publications is a pop culture/ progressive entertainment publishing house. Established in 2006 by Random House/ Nikki Turner Presents Author/Founder Monique S. Hall. A New York Times Bestselling Author, Hall used writing as an outlet to overcome tragedy and provides a top tier forum for authors to voice their stories to the world.

# # #

MBP PUBLICATIONS MEDIA CONTACT:
The Garner Circle PR 


Happy Boss Day Nicole!


 Happy Boss Day, you deserve it!
                                                                                                          -The Garner Circle PR team

Wednesday, October 9, 2013

Gentleman Jack Brings "Art, Beats, & Lyrics" To Atlanta



Gentleman Jack Art, Beats, + Lyrics is an explosion of creativity and originality: a traveling art exhibition that infuses various mediums to produce a one night event that ignites the inner desire for innovation and freshness. Art, Beats, + Lyrics will be held Friday, October 25, 2013 from 7 p.m.-12 p.m. at The Compound. Visit www.gentlemanjackabl.com for more information.

Friday, September 27, 2013



CRATEMASTERZ POWERED BY MONSTER PRODUCTS

MUSIC EVOLUTION... FROM VINYL TO THE NEXT LEVEL




Monster kicked off the 8th annual BET Hip Hop Awards weekend with CRATEMASTERZ – an exclusive live DJ concert series – on Thursday, September 26th at Vanquish Lounge in Atlanta, Ga. The inaugural event featured top DJs from across the country in an effort to relaunch the art of DJing and embrace its evolution. From vinyl to vinyl serato and scratching to blending, hip-hop enthusiasts rocked on as Kid CapriDJ AktiveDJ BeeDJ Baby YuDJ Jelly and DJ Diamond Kuts took the stage for an authentic hip-hop show. Guests also enjoyed speciality Courvoisier Rose, C by Courvoisier, and Courvoisier Gold cocktails compliments of Courvoisier and Courvoisiology - redefining the way cognac should be made and enjoyed. 

*Courtesy of The Garner Circle PR *



Sponsors for the CRATEMASTERZ event include: 
Monster, Courvoisiology, Vanquish Lounge, and BET Network.



Special guests included
DJ Mars, Don Cannon, DJ Nabs, DJ Bill Black, Ludacris, Chaka Zulu, Michael Kyser, 
BET’s Stephen Hill and Jesse Collins, Tahiry, and actor Tristan Wilds.




Join the Discussion: 
# MonsterNPulse #cratemasterz #MonsterCratemasterz #cvology #BeTheException



Photo Credit: CTRLATL

Please send media hits and features to The Garner Circle - PR@TheGarnerCircle.com


A look inside the CRATEMASTERZ Powered by Monster




Ludacris and guest at the CRATEMASTERZ Powered by Monster




CRATEMASTERZ Powered by Monster - (L-R) DJ Mars and guest




CRATEMASTERZ Powered by Monster - 
(L-R) DJ Mars, DJ Baby Yu, guest DJ, DJ Diamond Kuts and DJ Jelly



CRATEMASTERZ Powered by Monster - DJ Nabs



CRATEMASTERZ Powered by Monster - Tahiry (Love and Hip Hop NY)



CRATEMASTERZ Powered by Monster - DJ Cannon





CRATEMASTERZ Powered by Monster - Ludacris

CRATEMASTERZ Powered by Monster - DJ Baby Yu


CRATEMASTERZ Powered by Monster - DJ Jelly



CRATEMASTERZ Powered by Monster

Monday, September 23, 2013

[Media Alert] - CrateMasterz Powered By Monster 09.26.13 And An "Evening of Luxury: Be Epic" Presented By Courvoisiology Hosted By Epic Records Produced By The Fifth Street Agency

 


 
Proceeding the 2013 BET Hip Hop Awards - Fifth Street Agency Produces CrateMasterz Powered By Monster And The Seventh Installment Of An "Evening of Luxury: Be Epic" Presented by Courvoisiology Hosted By 
Epic Records

 
Atlanta, Ga (Pitchengine.com) September, 2013 - The who's who of the music and entertainment world descend upon the city of Atlanta for the 2013 BET Hip Hop Awards.  The Fifth Street Agency will lay out the black carpet for a series of invitation-only, premier brand engagements that will cater to top-tier talent, true influencers and executives in the market for awards season. The CratemasterzEvent powered by Monster will take place on Thursday, September 26th, 2013 at the uber modern Vanquish Lounge and the seventh annual "Evening Of Luxury: Be Epic" affair presented by Courvoisiology and hosted by Epic Records will take place on Friday, September 27th, 2013 at  the futuristically sleek Halo Lounge. 
 

 
 

"An Evening of Luxury: Be Epic" presents a fusion of success, brilliance, and refinement for a unique mix of true power players all under one roof.  Courvoisiology, Epic Records and the Fifth Street Agency unite for a definitive celebration of success. Coining the concept "An Evening ofLuxury", this annual soiree caters to top-tier influencers, 2013 BET Hip Hop Award nominees, entertainment moguls,  record label executives, and an impressive roster of celebrities descending upon the city for the awards. Emerging as the longest standing event surrounding the BET Hip Hop Awards, this invite-only, red carpet affair is set to take place September, 27, 2013, at 8:00 pm at Halo Lounge. 

An "Evening of Luxury" will amalgamate the beautiful in mind, wealthy in experience and affluent in intellect that value the magnitude of partnership and understand industry collaboration. On this special evening over 300 select VIPs, celebrities and taste makers will join together to toast achievement, camaraderie and luxury. Host label, Epic Records, is home to many of today's hottest talent including Andre 3000, Avril Lavigne, Ciara, Future, Fiona Apple, Sade and more. This year's hosts include Ray Daniels (Epic VP of A&R), Amir Boyd (National Director of Mixshow), Cory Sparks (Southeast and Midwest Promotion Manager), and Dan Smalls Sr. Director of Lifestyle Marketing). Former event hosts include Jason Geter/ Grand Hustle, Bu Thiam/ Def Jam and Konvict Musiq, Reginald Huldin/ BET, Big Boi, Sean Garret,Polow Da Don and more. Past celebrity attendees have included: TI, Akon, Keri Hilson, Russell Simmons, Kevin Liles, Flo Rida, Jeezy, Stephen Hill, Debra Lee, Chaka Zulu, Kerry Washington, Jazze Pha, Diddy, and more. On this night of luxurious appeal,  brand experiences will be provided by Courvoisier and Monster. To join the conversation, the twitter/ instagram handles are @fifthstreetagency @epic_records @CourvoisierUSA and the hashtag is #EveningOfLuxury.
 


MEDIA + VIP CONTACT:
TheGarnerCircle.com
Nicole Garner
E: Pr@TheGarnerCircle.com
- or-
Eugenia Johnson
E: Ejohnson@TheGarnerCircle.com
@tgcPRagency @TheGarnerCircle
AreYouInInc.com
 
 

Wednesday, September 11, 2013

Social Responsibility: The Garner Circle PR [CREATIVE CLOSET] Pop-Up Agency






The Garner Circle PR [CREATIVE CLOSET]
Pop Up Agency

~ creating exposure opportunities for non- profit & creative organizations ~



Since it’s 2010 inception, The Garner Circle PR  [CREATIVE CLOSET] division
grants one deserving non- profit / creative organization, the opportunity to receive pro-bono publicity services for their ground breaking organization or community cause.



"It is our due diligence to serve as a corporate neighbor in the industries that we serve, and the pop up agency concept will allow us to give back, utilizing our resources and expertise in a truly meaningful capacity", states The Garner Circle PR founder - Nicole Garner.




The [CREATIVE CLOSET] initiative creates top-tier publicity for under-exposed causes. Serving as an idea incubator nurturing game-changers and providing a voice in social entrepreneurism. Past [CREATIVE CLOSET] recipients include SolePlus, Beauty Recycled and most recently, Women Interactive.




“Women Interactive was honored to be selected for the [CREATIVE CLOSET] campaign,” states Women Interactive Co-founder - Sabrina Harvey. The partnerships created and ability to develop unique point-of-touch experiences bridging the technology gap across multiple platforms was an invaluable opportunity.”




View more about [CREATIVE CLOSET] here: http://www.youtube.com/watch?v=W3zWFxUasVA




TO APPLY

Wednesday, August 21, 2013

A day in the life of an intern with Kiara Joyner (Summer '13)




I remember when I first learned about The Garner Circle PR.  I admired the expertise of this agency and knew that this is exactly where I wanted to begin my professional journey as a young publicist straight out of Hampton University. After countless emails and phone calls to Daniel Dickey, I am finally here in Atlanta learning from the best in the industry that I passionately want to be a part of. 

During this semester, I have learned skills that are essential to each recent graduate attempting to break into the public relations industry. I will leave this internship a more polished, and detail oriented publicist. "Anyone can do PR, but not many can do it at this level."- Daniel Dickey
 

Junior Publicist #2
Campaigns: Atlantis Fashion Show // "Laughing to the Bank" Movie Screening // African Pride "Ultimate Beauty Social" // African Pride "Back To School" Beauty is Cool Twitter Party

10am
  • ·      Log into Jr Publicist Gmail account
  • ·      Check/Reply to new emails
  • ·      Go downstairs to the Community Grounds coffee shop for my Chi latté and blueberry muffin
11am
  • ·      Update Atlantis Fashion Show confirmed media list
  • ·      Update Atlantis Fashion Show Celebrity RSVP list
  • ·      Update internship inquiry spreadsheet
12pm
  • ·      Draft Atlantis Fashion Show media confirmation
  • ·      Draft Atlantis Fashion Show media confirmation
  • ·      Send drafts to team for review
1pm
  • ·      Draft VIP confirmation for “Laughing to the Bank” movie screening
  • ·      Draft media confirmation for “Laughing to the Bank” movie screening
  • ·      Send draft to team for review
2pm
  • ·       Draft vendor confirmation for African Pride Ultimate Beauty Social- St. Louis
  • ·      Send draft to team for review
  • ·       Send out media confirmation for African Pride Ultimate Beauty Social- St. Louis to all confirmed media
3pm
  • ·      Review African Pride “Back-To-School Beauty is Cool” giveaway links
  • ·      Email African Pride social media specialist “Back-To-School Beauty is Cool” giveaway link to be posted on African Pride social media outlets
4pm
  • ·      Send “Laughing to the Bank” press release to Atlanta Media List
  • ·      Find new contacts for Master Beauty List
5pm
  • ·      Call Hype Hair Magazine to request Beautiful Textures tearsheet
  • ·      Create/Update Indique Virgin Hair Extension weekly report
  • ·      Resend African Pride Ultimate Beauty Social- St. Louis press release to unconfirmed St. Louis media
  • ·      Make pitch calls to St. Louis media for African Pride Ultimate Beauty Social- St. Louis
6pm
  • ·      Time to go home!