Atlanta, GA, December, 2013 - The Garner Circle PR launches The Green Papers, an ongoing series of white papers analyzing trends and consumer insights that are driving the future of culture and marketing. The Green Papers is authored by agency executives and senior level management.
The Green Papers, published quarterly, will encapsulate the progressive thinking The Garner Circle PR undertakes. The series launches with Volume One titled, "The Transcultural Female Hybrid" which analyzes and explores this psychographic of cultural blurring.
The Transcultural Female Hybrid is a woman not confined by society's boundaries. She is not defined by a homogeneous race, a color or a checked box. She embraces change as her lifestyle mirrors her identity with multiple cultures and her choice to disrupt the status quo. The longevity and success of established and start-up brands, respectively, will be determined by their execution to understand and reach out to a new generation of consumers. This requires more than new faces in ad placements, but an entirely redeveloped marketing strategy and PR campaign that caters to consumers of shared behaviors and not ethnicities, the Transcultural Female Hybrid.
The definition of General Market / Multicultural Market has evolved, and the concept of an "average American" is non-existent in today's times. The average American has been replaced by a complex, multidimensional society that defies simplistic labeling. This is a tremendous opportunity for those smart enough to recognize it, and brave enough to undertake the transformation of their models.
"The social shift of transcultural ideation has created a need for innovative systems to step in where traditional marketing has left off, and catalyze a fresh, autonomous mindset among Gen Xers and Ys that is causing a blurring of lines, a merging of genres, and a multi-dynamic redefining of approach" states Nicole Garner (CEO, The Garner Circle PR).
Subscribers can download the The Green Papers free of charge at CLICKING HERE FOR YOUR PUBLISHED COPY and engage in further dialogue with authors through our agency social media platforms via Facebook.com/TheGarnerCirclePR and on Instagram/ Twitter @tgcPRagency #GreenPaper.
DOWNLOAD YOUR FREE COPY TODAY: CLICK HERE
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ABOUT THE GARNER CIRCLE PR
The Garner Circle is a boutique public relations, lifestyle marketing and event execution agency headquartered in Atlanta, with offices located around the nation. Specializing in fashion, beauty, entertainment, and lifestyle.www.TheGarnerCircle.com
