ATLANTA
– June 17, 2013 –
Platinum hip-hop artist and CEO of CTE World, Jay “Young Jeezy” Jenkins,
and Los Angeles-based Gourmet Footwear celebrated the launch of their
recently signed branding and marketing partnership at Wish Boutique and Vanquish
Lounge in Atlanta last week. The brand activation launch parties included
meet and greet opportunities with the entertainer and Gourmet’s founder, Greg
Lucci, and a private, red carpet after-party at Vanquish Lounge. The two events
featured entertainment from DJ RootsQueen, DJ Baby Yu, an announcement
about the partnership from Jeezy and Gourmet, catering from Bottle Bar
and complimentary drinks from Avión Tequila. Gourmet Footwear also provided
guests with opportunities to win sneakers and other brand products through a
series of contest giveaways.
Rapper
and friend, Trinidad James, stopped by to show support, and other notable guests included: Ludacris,
Talib Kweli, Verse Simmonds, Boston George, Boo Rossini, Don Cannon, DJ Drama,
DJ Baby Yu, DJ RootsQueen, Gloss, DJ Fadelf, DJ Princess Cut, DJ Nina 9,
reality stars Mimi Faust, Ariane Davis, Carlie Red and Erica Dixon from VH1’s
Love & Hip Hop Atlanta; Kenny Burns, Khadijah Rowe, from Big
Rich Atlanta and Style Network; and more!
During
the event at Wish, Jeezy commented on the new partnership, he explained “The relationship with Gourmet isn't an endorsement, it's
a partnership. I wanted to collaborate with a boutique brand and Gourmet has a
style and vibe that just meshes with mine – part street, part sophistication.
It’ll be cool to start getting involved with the creative process for new
collections.”
The
partnership between Jeezy and Gourmet includes exclusive co-branded digital
content, social media initiatives, and creative involvement from Young Jeezy.
It also creates a platform to blend the very distinct worlds of footwear,
fashion, and music to provide a comprehensive lifestyle experience that both
Gourmet and Jeezy have incorporated into their individual brands.
Gourmet’s founder, Greg Lucci, added: “This partnership was developed from a
mutual respect for each other. When we looked at what we’ve both done and plan
to do with our brands in the coming year it became clear that together we can
continue to evolve and expand our reach through various collaborative, creative
endeavors.”
