Skye Walton
Summer 2013
As an Alumna of Georgia State University you could not have
graduated with out hearing the name Nicole Garner or The Garner Circle PR,
being mention once as an success story of how to start, own, and grow a top
notch public relation business.
So going after this internship with The Garner Circle was a
goal of mine since entering and graduating Georgia State University it took me
almost a full year but I made it in. Being a Junior Publicist for the 2013
Garner Circle Family has truly been a blessing, a classroom, an experience that
I will not forget and will continue to take with me in my future endeavors.
Lead Junior Publicist
Campaign- Coors Light Search For The Coldest MC Semifinal
Battle
Location – Prive Night Club
** Days Prior to the Event**
10:00 AM: Arrive and get settled into the office and
immediately start checking my personal Jr. Publicist email account to see if
Nicole or Daniel might have sent me any emails over night. Check into all of
the company email accounts for updates on coming up events we might have going
on: Search For The Coldest 2013 (RSVPs to events- could be from media and/or
VIPs, answer and send out emails that needs to be address about the Ticket
Giveaway email I sent out)
11:00 AM: Update the
Ticket Giveaway Pitch List and media monitor various media outlets that agreed
to host the SFTC Big Sean Ticket Giveaway, place the article or media hit into
the Google Drive lists SFTC 2013 Media Hit List. – This task will stay open
until a week after event.
11:30 AM: Continue pulling media outlets that I can send the
SFTC press release to. Search the web for outlets that have listed, posted the
release or the press flyer for our client.
12:00 PM and up until day of event- Call pitch list for
media in the Atlanta area, draft media conformations, celebrity invite and
conformations, photobucket SFTC flyer, Instagram and Tweet using the social
media hashtags.
**Day of Event**
3:00 PM- Walk through of venue takes place: Prive Night Club
5:00 PM: meet up with Nicole and Daniel, we go over final
guest list, meet the volunteers for the night.
6:00 PM: Media arrives – I make sure only those who RSVP are
in the media room – as Daniel say we control the media not Vice Versa!! Pass out
media wrist bands. Make sure photographers are taking pictures in front of out
client name – COORS LIGHT, SEARCH FOR THE COLDEST (branding is KEY).
9-10 PM: Celebrities start to arrive to carpet, for pre
Interviews and pictures. Winners from previous battles interview and take pictures
also.
11:00 PM : Judge Ice Cube( host of the MC Battle) arrives, giving media enough time to
interview all three judges – Ice Cube, Bun B and DJ Drama, before the battle
begins.
11:30 PM: We gather to watch the final 3 MCs representing
Atlanta battle, winner Cribbs perform his original track. G.O.O.D Music
Recording Artist Big Sean gave an outstanding performance to end this night.
End Time 00:00- This day was so long that I cannot give a
end time. Of all of the events I have been apart of all summer, this one, I
believe gave me a semi insight of what Nicole goes through on a daily basis.
