What is your take on the future of branding? Rita J. King explains in an article that the future of branding is about creating connections between consumers and products. In an industry that is ever-changing, such as public relations/branding, it is important to be innovative when creating a branding strategy for a client or client's product. Click here to read King's thoughts and examples of contemporary branding strategies by the world's leading and long-standing brands such as Google.
