African Pride® Hair Care Introduces Their "Back To Natural" Collection - Shea Butter Miracle
Atlanta, Ga (Pitchengine.com) April, 2012 - Strength of Nature® Global introduces their newest addition to the African Pride Hair Care Family of Brands - the all new, moisture intense African Pride® Shea Miracle Collection. African Pride®'s Shea Butter Miracle Collection is for Mixed Textures™ Curly, Kinky-Coily, Wavy, Frizzy & Transitioners. Following African Pride's successful re-launch of the Olive Miracle Collection and introduction of the DreamKids line, the bar is set high for Shea Butter Miracle. Compiling extensive consumer research and intense product development, Strength of Nature® Global has developed a line extension that maintains affordability and true effectiveness in the mass market category.
With advanced molecular development and patented Moisture Intense® properties, Shea Butter Miracle helps protect against breakage and dramatically strengthens hair. Vitamin-rich African Shea Butter and Herbal Oil extracts, infuse deep conditioners and moisturizers- leaving hair soft with beautifully luminous texture. The African Pride® Shea Butter Collection includes the following seven product offerings: Detangleing Shampoo, Leave- In Conditioner, Silky Hair Lotion, Buttery Creme, Bouncy Curls Pudding, Silky Edges, and Miracle Growth Oil. The Shea Butter Miracle Collection keeps textures softer, silkier and provides tresses with greater flexibility and bounce. Lightly scented with a sweet nutty overtone infused with a fruity base, users will experience Shea in a newly defined form while using the best moisturizer mother nature has to offer.
Available this Spring in fine beauty retailers and Wal-Marts across the nation, African Pride® Shea Butter Miracle Collection will be easily accessible to women and men with ALL products coming in under the price point of seven dollars. Marketing has also designed a unique campaign, combining smart interactive media and sales promotion tools, to further enhance highly visible in-store selling & sampling collateral. To stay abreast of the upcoming Shea Butter Miracle Glam Squad Winning Weekend, the Shea Butter Miracle New Orleans Beauty Suite, continuous year-supply product giveaways and more follow the brand on Facebook.com/MyAfricanPride and to join the conversation follow the brand on Twitter @MyAfricanPride #APShea .Visit www.african-pride.com for more information and exciting, new product line details.
Agency On Record:
The Garner Circle PR
Nicole Garner
Pr@TheGarnerCircle.com
770.256.1800
-or-
Eugenia Johnson
Ejohnson@TheGarnerCircle.com
