Actress Tasha Smith, Model Cynthia Bailey, Show Producer Shaunie O'Neal, and more join African Pride Hair Care Family of Brands for the second annual "My Pride. My Way" Pop- Up Beauty Suite in New Orleans Surrounding the 2012 Essence Music Festival powered by Wal-Mart

Actress Tasha Smith, Model Cynthia Bailey, Show Producer Shaunie O'Neal, and more join African Pride Hair Care Family of Brands for the second annual "My Pride. My Way" Pop- Up Beauty Suite in New Orleans Surrounding the 2012 Essence Music Festival powered by Wal-Mart

African Pride Hair Care Launches The All New Shea Butter Miracle Collection, Curly Cam TV and more with the ultimate beauty haven

New Orleans (pitchengine.com) June 2012 - African Pride Hair Care continues the conversation surrounding the brand's nationally charged "My Pride. My Way" campaign in New Orleans during the country's premiere African American music event - Essence Festival. One of the largest global producers of hair care products for women of color, the  African Pride "My Pride. My Way" Pop Up Beauty Suitepromises to serve as the premiere girl's playground encouraging guests to celebrate their individual beauty. Taking place in the heart of New Orleans, on July 6th - 8th from noon - 4:00pm, the appointment-based beauty suite will serve as an oasis for female concertgoers, providing an escape to the hectic weekend festivities, while mingling with girlfriends with featured appearances from a host of celebrities to include Actress Tasha Smith & Model Cynthia Bailey.

Leading up the the second annual "My Pride. My Way" Pop - Up Beauty Suite, African Pride will partner with participating Wal- Marts in the cities of of New Orleans, Baton Rouge, Harvey, and Baker to do live in-store events, sampling, and beauty demos from June 30th - July 1st. As women travel from across the nation to New Orleans, African Pride's branding team will personally invite festival attendees to the exclusive three- day hospitality experience where they will indulge in complimentary beauty and hair services, light shoulder massages, chic cocktails and cupcakes, photo opportunities to be featured in their national campaign, a beauty blogger meet and greet with  beauty & lifestyle editors from Pynk Magazine, HelloBeautiful.com, Me My Hair & The City, GospelFlava.com, Arrow Records, Strawberri Curls, Natural Hair Parade and more.

The complimentary beauty suite will also feature a celebrity studded consumer launch as African Pride Hair Care introduces its newest product line extension, Shea Butter Miracle on Saturday, July 7, 2012 with hair demonstrations by healthy hair expert Dr. Kari Williams (Mahogany Hair Revolution). In the suite attendees will have the opportunity to win a year supply product giveaways, take beauty pics with OMG booth, as well as celebrate the launch of the all new, online beauty channel Curly Cam TV (www.CurlyCam.com). Serving as the  premiere destination for multi-cultural, multi-textural women ages 18-35 , the "My Pride. My Way" beauty suite will be the premiere beauty stop and a must see. Join African Pride throughout the entire weekend of  July 6th - July 8th from noon -4:00pm. To RSVP for acomplimentary appointment visit : www.thegarnercircle.com/mypridemyway

  

To join in the conversation the twitter hashtag is #MyPrideMyWay, handler is @MyAfricanPride . For continuous updates on beauty suite meet and greets, performances, a listing of Wal-Mart events and more continue to check Facebook.com/MyAfricanPride .

Media| VIP Contact:

The Garner Circle PR - PR@TheGarnerCircle.com

ABOUT AFRICAN PRIDE HAIR CARE

African Pride Hair Care helps provide moisture and nutrients the hair & scalp desires, because it helps replace the moisture and elasticity lost to styling and environmental factors. Naturally rich in vitamin E and other powerful antioxidants,African Pride Deep Conditioning Hair Care products helps restore and retain hair and scalp's health, vitality and natural luster. African Pride's Family of Brands consist of: African Pride Olive Miracle and Shea Butter Miracle formulas, Dream Kids Olive Hair Care and Back to Natural Hair Care Products. Each brand in the African Pride family of brands will put you on the right path to healthy tresses with a silkening, feather-light formula containing the finest oils and African herbal extracts used to strengthen and protect. www.african-pride.com

ABOUT CURLY CAM TV

Curly Cam TV is the ultimate curly girl experience. Hosted by beauty expert and hair guru, Kimberly Walker, the stylish web series highlights the fast paced lives of multi-textural women and men. The show takes viewers behind the scenes at curly affairs, hair shows and beauty events, as well as showcases curly celebs, stylists and fabulous everyday curlfriends. www.CurlyCam.com 

ITINERARY  

Friday:

Brand: African Pride Olive Miracle
+Blogger/ Beauty Editor hosts - Pynk Magazine & Hello Beautiful

+Intimate Q&A with Shaunie O'Neal 

Saturday:

Brand: the all new African Pride Shea Butter Miracle

+Blogger/ Beauty Editor hosts - NaturalParade.com, Strawberri Curls, Me, My Hair & The City

+Celebrity meet and greet  with actress Tasha Smith
+Live Hair Demos with Dr. Kari

+Culy Cam TV launch soiree   

Sunday:
Brand: African Pride Dream Kids

+Blogger/ Beauty Editor hosts - GospelFlava.com

+On the Couch Q&A with Cynthia Bailey (RHOA)
+1:00p Arrow Global comedian Akintunde 
+Texture Talk