Monday, July 5, 2010

Laced Up Boutique and Prriya and Chintans Diamonds join together to present "Solitaire Kicks"


Laced Up Boutique and Prriya and Chintans Diamonds join together to present "Solitaire Kicks"
With a special edition Nike Air Force 1 and award winning Big Boi of Outkast, Atlanta's top high end sneaker boutique merges with the city's most distinguished jeweler to unveil this holiday's "must have" shoe valued at close to $50,000

Atlanta, Ga (PR Web) - Laced Up sneaker boutique has tapped into their exclusive catalogue of product and selected the Nike Air Force 1 titled "So Cal" short for Southern California for the Solitaire Kicks unveiling event. What makes this unveiling different? Well, the guys at Laced Up have partnered with the ladies of P&C Couture Diamonds to showcase their integrated customized kick service to the entertainment, athletic, and sneaker lover community - diamond encrusted embezzlement. Just in time for the holidays, join Laced Up and P&C Couture as they present Solitaire Kicks featuring Atlanta's very own Big Boi, gifting him with one of the most expensive shoes to hit the market on Tuesday, November 27th with doors opening at 7:00pm.

The Nike Air Force 1 debuted in 1982, and even though the shoe is made for basketball, it is more of a shoe for "style". The "So Cal" is a new Hybrid shoe from Nike combining classic looks of the Air Force 1 with Air technology in the sole for maximum comfort. Solitaire Kicks will unveil the white and aqua patent leather sneaker dipped in eight karats worth of rare champagne diamonds from India. "When it came time to consider which celebrity to honor with this shoe, we thought it would be perfect to go with Atlanta's top sneaker head Antwan "Big Boi" Patton. To us he represents style, and affluent flavor", states Ernel Dawkins (Laced Up owner).

Join Laced Up and P & C Couture for Solitaire Kicks on Tuesday, November 27th. Special thanks to Level Vodka, G.E.M.M., the Green Room Agency, Laced Up and P&C Couture.

About Prriya & Chintans: Merging heritage and innovation, the design team of Priya and Chintan from Mumbai, India, opened their first U.S. store in Buckhead Atlanta, Georgia in December 2006. A must see boutique, Prriya & Chintans has a gorgeous collection of designs combining crafts, raw materials and fabrics from different parts of the world www.pandccouture.com

About Laced Up: Opening their doors in the Historic Edgewood District, Laced Up Boutique has quickly become the authority in high-end footwear. Carrying an impressive array of rare and special edition sneakers, this design concept boutique has emerged as the ultimate stop for sneaker lovers from all over. www.lacedup.biz

Media Contact: The Garner Circle PR

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