Atlanta, Ga (pitchengine.com)- July 2011 -Dream Kids Hair Care, in conjunction with Macy's, is pleased to announce The Runway Red "Wonderland Kids" Fashion Show benefiting the Show Me The Way Foundation. The third annual charity fashion gala will feature pint -size socialites, mini-me movers and shakers and their well-known celebrity parental escorts. As the culmination to the foundation's Red Campaign, the 2011 "Runway Red" show encourages the entire family unit to make a difference by utilizing this initiative as a way to create exposure for the foundation's mission of raising imperative funding for children infected by or affected with HIV/AIDS. Just in time to showcase the latest back to school fashion, the "Wonderland Kids" Fashion Show will take place on Sunday, August 14, 2011, at the beautiful Fernbank Museum with doors opening at 7:00pm. Tickets can be purchased at
www.runwayred2011.eventbrite.
Dream Kids will launch their new Olive Miracle formula hair care collection at this years "Runway Red" celebrity kids fashion show. The newly developed formula will help parents start their children's mains on the right path to healthy tresses with a silkening, feather-light formula containing the finest extra virgin olive oil and African herbal extracts used to strengthen and protect. "Dream Kids is truly excited to partner with the 2011 "Runway Red" celebrity kids fashion show. As a brand we believe strongly in the mission of the Show Me The Way Foundation and that every child, no matter the adversity they face in life, has the right to dream", states Charlene Bastien (National Marketing Director, Strength of Nature Global, LLC).
Set at the acclaimed Fernbank Museum - upon entry guests will fall down a wonderland rabbit hole into a world of strawberry sherbet red carpets, lollipop partitions, gumdrop lined runways, and licorice VIP ropes complete with a Dream Kids VIP & gifting lounge. With former celebrity parent/ child support including Jermaine Dupri, Bow Wow, Big Boi of Outkast, Chilli, Ceelo, Q Parker, DJ Drama, Jadakiss, NFL stars Rod Gardner and Keion Carpenter and more. This year's show will infuse some of the most recognized faces and influencers to rally support in fighting an epidemic that effects millions of people every day. Statistics show that Georgia is the ninth state in pediatric AIDS cases in the U.S with the fifth highest rate of AIDS cases per 100,000 population for cases reported in 2001.Out of over 500 AIDS organizations in Georgia, there are only 13 that focus on children with HIV/AIDS. "Foundations such as Show Me the Way are unique and special because a cumulative total of 14 million children in the world have lost their mothers or both parents to AIDS (UNAIDS) and we focus many of our efforts on serving this specific demographic.", states Show Me The Way Foundation president/founder Tashawnya Menefee.
"Runway RED" will be as entertaining as informing as guests will enjoy learning about the Show Me The Way Foundation's HIV/AIDS initiatives while viewing exclusive fall and winter Back to School collections from Macy's and high-end fashion designers from all over the world including: Jack & Jill, Sean John for Kids, Rock and Republic, Lil Miss Muffet, Burberry for Kids, Paige Denim, Tommy Hilfiger, and Bo Peep Kids. This year's show will also debut a personal HIV PSA from Mindless Behavior, a dynamic group comprised of four, 13 year old boys - Prodigy, Roc Royal, Ray Ray and Princeton - who boast an insane, sleek and futuristic fashion style, epic dance moves, and global-ready pop songs and headline this year's BET "Closer to My Dreams" Tour with their debut album, due out this Fall on Conjunction/Streamline/
Join Dream Kids in conjunction with Macy's for "Runway Red", Sunday, August 14th at the Fernbank Museum. Special thanks to Dream Kids, Macy's, GH nail bar, Lamik Beauty, One Stop Productions, Disney Radio and more. For more information visit
www.ShowMeTheWayFoundation.
Media & Celebrity VIP Contact:
The Garner Circle PR
Nicole Garner
-or-
Sareena Beasley
About Show Me the Way Foundation:
Show Me the Way Foundation (SMTWF) is a non-profit organization that provides mentoring and positive group activities for youth infected with and affected by HIV/AIDS and other terminal health issues. Our goal is to instill confidence, perseverance, leadership, and practical knowledge by uplifting spirits and providing positive guidance and advice to the youth served by our foundation. www.ShowMeTheWayFoundation.org
About Dream Kids:
Relaxed or Natural, regular use of African Pride Dream Kids Olive Miracle products detangles, improvesmanageability and controls frizz while gently protecting her delicate hair and sensitive scalp to help silken, soften and moisturize all day long. Strength of Nature®, proud makers of the ALL NEW & IMPROVED African Pride® Dream Kids Olive Miracle re-launches the trusted brand that helps moms start right with products that offer
manageability, and protects their little one's delicate hair and scalp. www.African-Pride.com click on Dream Kids
