Miller Lite Exclusive Rooftop Series at The RESERVE

Media Recap

Miller Lite encouraged beer sippers and cultural explorists to "make summer count" by collecting Taste Points in an experiential program rolling out just in time for the summer months. Partnering with Atlanta's exclusive rooftop venue, The RESERVE - located above Cafe Circa, consumers had the opportunity to indulge in the "Miller Life" with complimentary food by-the-bite, beer cocktails made at the Miller Brew Mixing Station, and cigars seasoned with global music and progressive city inhabitants with the opportunity to collect RESERVE taste points on- site. This invitation - only event continued the monthly series on Wednesday, July 27th from 5:00pm - 9:00pm.

For the month of July, Chef Hopeton S. Hibberttintroduced Peroni Beer Battered Shrimp which perfectly complimented his other delectable dishes as well as the Peroni , Blue Moon, and Miller Lite based cocktails.

The twitter handle | hashtag for the event was

#TastePointsRooftop.

Special Thanks to:

Steed Media Group (Rolling Out), and The Reserve at Cafe Circa

Save the date:
August 31, 2011 part III of the series

HTTP://MILLERLITEROOFTOPSERIES.EVENTBRITE.COM

Photo Credit : [The Resource Guild]

Miller Lite " Make Summer Count " Mixologist

Miller Lite "Make Summer Count" Rooftop Series Attendees

Steve Canal (MillerCoors), Eric Williams (Rolling Out)

Miller Lite "Make Summer Count" Rooftop Series Attendees

Miller Lite "Make Summer Count" Rooftop Series Attendees

Miller Lite "Make Summer Count" Rooftop Series Attendees

Miller Lite "Make Summer Count" Rooftop Series Attendees

Miller Lite "Make Summer Count" Rooftop Series Attendee